NIELSEN: Nielsen Shares Thoughts On What Comes After The 2020 U.S. Census At Reuters Newsmaker Event

Nielsen’s Christine Pierce, SVP Data Science, was on stage in New York City at a Reuters Newsmaker event to talk about the importance of accuracy and integrity for the upcoming U.S. Census in 2020. Sharing the spotlight with notables Congresswoman Carolyn B. Maloney (New York’s 12th Congressional District), former DOJ Civil Rights appointee Justin Levitt and former Census Director Kenneth Prewitt, Pierce detailed to a packed room why Nielsen took such a strong stance against adding a citizenship question, how private sector companies like Nielsen rely on a census as a foundation to a truth set, and the scientific risk in not having a robust census turnout. 

In regard to Nielsen’s stance on a potential citizenship question on the upcoming Census, Pierce noted a core scientific principle of pre-testing the questions statistical veracity “The fact that it wasn’t tested and the fact that it’s a sensitive…and not a necessary question…[is] why we took a stand [against it]. It’s not the right question to be asking on the Census.“

Congresswoman Maloney lauded Nielsen for being one of the few companies to take a public position on this matter in a big way. “I do want to publicly thank Nielsen for speaking out on the Census,” said Congresswoman Maloney. “The business community which had always had a very active role in the Census..they were very big, big supporters of it because they use the data…was quiet. No one was speaking out… No one was speaking out and then Nielsen came out and spoke out…it really meant a lot.and I think had a very important impact.”

Read the full article here.